Eymeric Girard

Commercial Director, Vercors Hospitality

Methodology:

• full online audit and detection of areas of opportunities y detección de oportunidades de mejora

• get the basics rights, make sure your hotel comply with all performance foundations

• continuous commercial optimization

Background: (LinkedIn)

• 15 independent hotels across Mexico, France, and Scotland to boost their online bookings

• 8 years at Booking.com as Regional Manager for Mexico (Northern and Pacific regions)

• 2 years at Atout France (France’s tourism development agency) as Head of Digital Marketing

Certifications:

• AI & Prompting Specialization (2025, Google Career Certificates)

• AI in Hospitality: Challenges and Business Opportunities (2025, World Tourism Organization)

• Master of Science: Leisure & Tourism Management (2016, Rennes School of Business, France)

• Bachelor of Business Administration: Hotelería y Turismo (2014, Tecnológico de Monterrey, Mexico)

• Pricing Strategy and Distribution Channels & Hotel Revenue Management (2023, Cornell University, USA)